Quality Policy Of Transparency

In the opinion of RP, transparency entails much more than just informing customers that raw materials are obtained in a responsible manner. What matters is that the proper information be communicated effectively to the appropriate individuals at the appropriate time.

Out-of-stock items are less likely to cause customer dissatisfaction if they are clearly marked on product websites, and anticipated restocking and shipping dates are provided. In the near term, initiatives to improve quality transparency, rather than price transparency, may be more successful.

In contrast to price transparency, which confronts substantial difficulties in influencing customer choice, data on supplier quality has a more straightforward path to influence consumer decision-makers.